The Social Flavour Marketing Report by Getup Inc Download Link
Written by Jade Joseph

In the first half of 2022, Getup Inc. conducted research across multiple states in Nigeria and relevant data gathered were entries of 636 fills from different generations (Gen X, Millennials, Gen Z).

The Social Flavour Report, also known as the XYZ Report, shows why you need to build an online community and presents data that illustrates the behavioral patterns of Gen X, Millennials, and Gen Z internet users in Nigeria.

Brands and businesses grow their social media numbers with the hope of creating a strong online presence however today, accumulating numbers is not enough, and having a community is more important.
Understanding the behavioral pattern of internet users will help you consistently position your content in the right places, and connect to the right audience.

In communicating your content, there are certain factors to note, highlighted alongside data on Preference, Appeal, Features, Interest & Consumption Types, Reach and some notes to consider when creating your content strategy.

Get a FREE copy and let us have some reviews on how this has impacted your world!

The Social Flavour Report is created by Tomi Wale for Getup Inc.

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