In the first half of 2022, Getup Inc. conducted research across multiple states in Nigeria and relevant data gathered were entries of 636 fills from different generations (Gen X, Millennials, Gen Z).
Brands and businesses grow their social media numbers with the hope of creating a strong online presence however today, accumulating numbers is not enough, and having a community is more important.
Understanding the behavioral pattern of internet users will help you consistently position your content in the right places, and connect to the right audience.
In communicating your content, there are certain factors to note, highlighted alongside data on Preference, Appeal, Features, Interest & Consumption Types, Reach and some notes to consider when creating your content strategy.
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The Social Flavour Report is created by Tomi Wale for Getup Inc.