Written by Ogunbiyi Ayobami Lolade
Born in Yaba, the acclaimed tech hub located in Lagos and the commercial nerve of oil-rich and most populous African nation, Oladapo Fagbenle popularly known as Daps, the flex God is an award-winning video director, producer, and former athlete.
Best known for directing music videos for top global artists and celebrities, Daps’ creativity and enterprise runs in the family. He is the son of Nigerian journalist/writer, Tunde Fagbenle, and the younger brother to British actors, O. T. Fagbenle and Luti Fagbenle who also happen to be film producers and entrepreneurs. His younger sister, Temitope Fagbenle is a British-Nigerian basketball player.
In an interview with OkayAfrica, Daps disclosed that he lived in Nigeria until he turned three. The flex god, whose family still resides in Nigeria, visits at least twice a year. According to him, he is inspired by the Nigerian hustle, resourcefulness, and adaptability.
Daps directed his first music video in 2013 and since then, has worked with several top-notch globally recognized artistes, including Davido, Kendrick Lamar, Iggy Azalea, Nicki Minaj, City Girls, Cardi B, Quavo and Drake, Swizz Beatz, DMX, Rick Ross and Stomzy.
In 2016, he directed the “Bad and Boujee” video by the Migos which accumulated millions of views and gained international recognition. The video was nominated for Video of the Year award and Viewers Choice at the 2017 BET Awards and got an MTV VMA nomination for Best Hip Hop video. Daps also directed Wizkid’s “Come Closer” video.
In addition to his already remarkable accomplishments, a very admirable quality of Daps is Leadership and a strongly-driven desire to see more people win at life.
He gets on his Instagram Live with his durag and Londoner accent to have no-holds-barred conversations with upcoming media professionals, then teaches some lessons with personal examples from experience and current activities at work.
We are excited to see what he comes up with next. Daps is proudly Nigerian and proudly African.